Continental has appointed Ashok Vedanayagam as Head of Commercial Specialty Tires Americas, a role covering its earthmoving, material handling and port operations tire segments across North and South America.
In the position, Vedanayagam will oversee all areas of Continental’s CST business across the region. The company said he will support efforts to deliver tire solutions and value to customers in demanding material handling, earthmoving and port environments.
Vedanayagam has more than two decades of experience and has held a range of leadership positions in Continental’s Commercial Truck Tire and Passenger and Light Truck Tire businesses. The company said he has driven growth, strengthened customer partnerships and advanced market-focused strategies in multiple regions.
Renato Sarzano, senior vice president of Commercial Tires Americas at Continental, said Vedanayagam’s experience in sales, marketing and international business leadership made him well qualified for the post. Sarzano added that his ability to build customer relationships, develop high-performing teams and deliver results across consumer and commercial markets would be valuable as Continental strengthens the CST business in the Americas.
Continental announced the appointment from Fort Mill, South Carolina. The company said the move reflects its aim to support customers in the Americas through innovative tire products, sector knowledge and operational discipline.