DMF, which describes itself as a leader in modular lighting for the technology integration channel, has appointed Marcus Lovely as Senior Sales Manager for the NY Metro region. The Carson, Calif.-based manufacturer announced the appointment on Oct. 20, 2026.
In the role, Lovely is to drive sales growth for DMF across the New York City metropolitan area and the broader Northeast market. The company said he will partner with integrators, lighting designers, architects and builders in the region, and will work directly with DMF dealers on luxury residential projects from specification through commissioning.
Advocating the modular platform
DMF said Lovely will also serve as an advocate for its modular lighting platform. In the company's description, that platform offers precise color rendering, smooth flicker-free dimming and the flexibility to adapt as a client's design vision evolves — product characteristics stated by the manufacturer rather than independently verified.
Twelve years in luxury integration
Lovely joins DMF from Unlimited Integration, a multi-city luxury technology firm headquartered in Houston, where he worked for more than 12 years and most recently served as vice president of sales. There he led sales strategy across ultra-high-end residential markets and oversaw design-driven integration projects spanning architectural lighting, lighting control, pro audio and infrastructure design, from concept through execution. He had earlier served as the firm's chief technology officer, experience the company cites as the technical grounding for supporting dealers on demanding jobs.
DMF said that under Lovely's leadership, Unlimited Integration earned elite dealer status from leading high-end lighting and control manufacturers every year from 2018 onward, and was featured in national marketing and internal training content for its expertise in client experience and system design. Lovely is also a co-founder, with his wife, of DUO Coffee & Pilates, a Houston wellness and hospitality brand launched in 2021 whose studio concept combines high-end audio, lighting and experience design.
How the company frames the hire
Bryan Biga, vice president of residential sales at DMF, said Lovely combines deep technical expertise with long-standing relationships across the luxury integration channel. Biga pointed to his record with leading lighting and control brands and said the company is confident that his standing in the New York and Northeast market will translate into momentum for DMF's dealer partners.
Lovely said he was joining DMF at what he called a pivotal time for the brand, adding that its design-forward approach and its reputation for quality and dealer support align closely with the way he has approached partnerships with integrators and designers. He said he looks forward to bringing that approach to the New York metro market.