Dreame Technology has launched the Pocket Cake High-Speed Hair Dryer in Australia, expanding its Pocket hair dryer range with a compact, foldable model designed for travel and everyday styling.
The company says the new model builds on the success of its existing Pocket hair dryer and combines powerful airflow, intelligent temperature control and a foldable design. Dreame is positioning the Pocket Cake as a lightweight personal-care tool that can deliver fast drying performance without taking up much space.
Patrick Wang, Dreame Technology’s Australia and New Zealand business director, said Australian consumers are increasingly looking for products that fit busy lifestyles without compromising performance. According to Wang, the Pocket Cake is intended to offer professional-level drying performance in a compact design for everyday styling, travel and use on the go. He also said the launch reflects Dreame’s push into the beauty and personal-care category to meet consumer needs.
Motor, airflow and heat control
At the centre of the product is a 110,000 RPM high-speed brushless motor. Dreame says it can generate airflow speeds of up to 70 metres per second, a specification intended to help reduce drying times. The dryer also uses an intelligent NTC temperature control system that monitors temperature 500 times per second and automatically adjusts heat output. According to Dreame, this helps maintain a consistent drying temperature while protecting hair from excessive heat exposure.
The Pocket Cake is also designed to produce 350 million negative ions per cubic centimetre. Dreame says this feature is intended to minimise static, reduce flyaways and leave hair looking smoother and more polished after styling.
Portable format and finishes
The dryer has a 180-degree foldable design that allows it to collapse into a compact, phone-sized shape. It weighs less than 450 grams and supports 220–240V, which Dreame says makes it easy to store and transport in luggage, handbags or bathroom drawers. Dreame highlights storage and transport as key use cases for the design.
Dreame is offering the Pocket Cake in four macaron-inspired finishes: Lemon Parfait, a bright yellow; Peach Mochi, a soft peach-pink; Grape Mousse, a soft lavender; and Tiramisu, a warm brown. Dreame describes the palette as inspired by the vibrant colours of macarons.
Pricing and availability
The Pocket Cake High-Speed Hair Dryer is available now online through Harvey Norman, JB Hi-Fi and the Dreame website. It is due to go on sale in Harvey Norman and JB Hi-Fi stores from mid-November. The recommended retail price is $299, and the package includes a styling nozzle and a storage bag.