FORREC, an experience design specialist, is marking the launch of Vila da Galinha Pintadinha, a new 3,000-square-metre themed land at Beto Carrero World in Brazil. The immersive destination is designed for young children and their families and is centred on the Brazilian character Galinha Pintadinha, known in English as "Lottie Dottie Chicken". According to FORREC, the land represents a major addition to the park's family offering.
The land opened on 26 September, an opening timed to coincide with the 20th anniversary of the Galinha Pintadinha character. It was developed in collaboration with the brand partner Bromelia Produções. FORREC said it worked closely with both Beto Carrero World and Bromelia Produções throughout the project, bringing expertise in experience design, planning and multidisciplinary design.
Design and delivery
FORREC led programming and master planning for the land and also contributed to the creative development of its narrative across the built environment, rides and attractions. The company established the development's physical and experiential framework through concept and schematic designs that spanned architecture, interiors, landscape architecture, signage, creative design and show set design. The intention, FORREC said, was to translate the visual language and storytelling of Galinha Pintadinha into a land where visitors of all ages can explore, play and enjoy.
Peter Marshall, creative director at FORREC, described the project as an example of the benefits of involving a multidisciplinary design team and a world-class park operator in the creative process from the outset. He said the team engaged each discipline in the storytelling process so that they could apply their design skills to a purpose-built environment that is playful, engaging and shaped around the needs of young children and their families.
What the land includes
The land brings together a range of experiences:
- Live entertainment at a central barn stage
- Character encounters and meet-and-greets
- Themed environments and recreation areas
- A retail location and food and beverage options
- The Galinheiro das Divas flying round ride, manufactured by Zamperla Group
Award-winning production company Hasbas led the project's entertainment and show development, with oversight of the shows, the show area and music production handled by creative directors Sylvia Hase and Steve Bass. FORREC describes the result as a coherent, immersive space in which architecture, landscape, interiors, graphics, rides, visual storytelling and live entertainment combine to serve the park's youngest visitors.
Marshall said it was remarkable to see the design realised as vividly and carefully as it was, adding that the team immersed itself deeply in the intellectual property and the design process, from planning and illustrating to modelling, and walked through the project many times in virtual reality. He noted that it is unusual for a team to stay involved all the way from concept to construction, and rarer still for the finished result to surpass expectations.
The development forms part of Beto Carrero World's continued expansion and investment in new visitor experiences, and is positioned as a dedicated destination for the park's early-childhood audiences, uniting attractions, entertainment, storytelling and themed environments in a single immersive setting.