Hankook Tire & Technology Co. will serve as the official tire partner and the exclusive racing tire supplier for the major series operated by Racing America, a motorsports company based in the United States, under a five-year partnership that runs from 2027 through 2031.
The company said the agreement was signed at its manufacturing plant in Tennessee, in the United States. Under its terms, Hankook will supply racing tires exclusively to Racing America's major series and will work with the organizer across several areas, including technical and engineering support, trackside services and joint marketing initiatives.
Series the partnership will cover
The deal brings Hankook into two additional championships. The tire maker will begin supporting Trans Am, which the company describes as a leading road racing series in the United States, and International GT, a premium sports car racing series. It will also renew its partnerships with the series that make up Racing America's Formula ladder, a group of classes the company has backed since 2019.
- Trans Am: established in 1966, a historic series with nearly six decades of competition featuring muscle cars.
- International GT: a championship that showcases premium sports cars.
- Racing America's Formula ladder: a pathway focused on developing the next generation of formula drivers.
Taken together, the arrangement places Hankook's tires across road racing, GT competition and open-wheel development rather than a single championship.
What Hankook expects from the deal
According to Hankook, the partnership is intended to present the racing tire technology of its global brand across the North American motorsports scene and to reinforce its position as a premium brand. The company said it will seek to expand engagement with local fans through the exclusive racing tire supply, its technical and trackside support, and a range of marketing activities that include event branding, digital and broadcast exposure, and social media.
Broader motorsport footprint
Hankook Tire supplies racing tires and supports racing teams at more than 70 motorsports events around the world. Among them is the FIA World Rally Championship, described as one of the world's leading motorsports competitions and organized by the Fédération Internationale de l'Automobile.
In North America, the company said it is also expanding its premium brand presence through partnerships with major events, including the off-road racing event King of the Hammers.