Husky Liners has put its vehicle-specific Weatherbeater floor liner sets on sale, marketing the tray-style mats as a cheaper alternative to repeatedly cleaning salt-stained carpet. The pitch targets owners whose factory carpeted mats have proven inadequate against snowmelt and road salt tracked in over the winter.
Each set is laser-measured for a particular car, truck, SUV or van, so the liner follows the contours of the footwell instead of resting on top of it and shifting around. A raised outer edge is designed to hold water, slush, mud and spilled drinks inside the tray rather than letting them soak into the carpet. Cleanup is meant to be a matter of pulling the liners out, hosing them off and dropping them back in.
Cold-weather durability and fit
Husky says the Weatherbeater material stays flexible at low temperatures and is formulated to resist the cracking and curling that inexpensive rubber mats develop after a couple of seasons. Hundreds of small nibs on the underside are intended to keep the liner anchored in place, and the mats are shaped to work with a vehicle's factory retention hooks.
The company estimates installation at 15 minutes or less, with no tools and no trimming required.
US manufacturing, warranty and material claims
- Designed, tested and built in the United States
- Limited lifetime warranty for the original buyer
- Material declared free of latex, PVC, lead and cadmium
Husky frames the material declaration as relevant to households where the second row is regularly occupied by children and dogs.
In the lineup, the softer X-act Contour is positioned as the premium step up, while the Weatherbeater is presented as the practical buy for work trucks, outdoor vehicles and family haulers that see real weather. The company argues the liners cost considerably less than a springtime carpet steam-clean. Sale pricing, duration and the full list of covered vehicles were not disclosed; Husky directs shoppers to check fitment on its site.