Konami Cross Media NY has entered a licensing agreement with Intimo to bring a range of Yu-Gi-Oh!-branded products to the U.S. market. Jennifer Coleman, Senior Vice President of Licensing and Marketing at Konami Cross Media NY, announced the deal.
Intimo is a privately-held apparel and accessories company that specializes in licensed merchandise. Its product range includes sleepwear, loungewear, blankets, backpacks and lunch bags, and the company has a history of collaborations with Paramount, Warner Bros., Hasbro and Universal.
Under the agreement, Intimo plans to develop sleepwear, accessories and home goods inspired by the Yu-Gi-Oh! franchise. The Yu-Gi-Oh! collection is expected to launch in time for the upcoming holiday season.
Extending an anime portfolio
Coleman said Intimo has a strong presence in the children's market and is actively expanding its portfolio to take in evergreen anime properties. She described Yu-Gi-Oh! as the clear choice for that expansion, and said the companies are excited to work together on a full product line spanning pajamas, blankets, backpacks, cold-weather gear and lunch boxes.
Sarah Daitzman, Senior Vice President of Sales, Licensing & Merchandising at Intimo, said partnering with a globally recognized franchise such as Yu-Gi-Oh! raises the excitement and quality of the company's growing anime portfolio. She said Intimo is committed to delivering products that feature fans' favorite characters while upholding the standards the company is known for.