Packaging distributor RAJAPACK UK has changed its name to RAJA UK, bringing the Bedfordshire-based supplier in line with the brand the RAJA Group uses across Europe.
The company said it supplies more than 43,000 UK businesses and has served the UK market since 1998. It belongs to the RAJA Group, founded in France in 1954 by Rachel Marcovici and Janine Rocher, whose first names gave the business its name. The group serves 19 European countries, and RAJA UK said the shared name gives customers one recognisable brand across those markets.
Tom Rodda, managing director of RAJA UK, said the name is what has changed while what customers depend on has not: the same people, the same product range and the same next-day service. He added that with peak only weeks away, the free tool puts a figure on what the busiest weeks will cost.
Peak-cost tool released alongside the rebrand
The renaming comes with RAJA UK's free Prepare for Peak tool, which is intended to help businesses estimate what peak will cost their packing operation, and what they could save, before Black Friday on 27 November.
Users select their industry to see how far orders typically rise at peak, using benchmarks that blend Office for National Statistics retail data with RAJA order data from 2023 to 2025. They then enter their own figures, such as parcels handled per day and the number of people packing.
The company said the output is an illustrative estimate rather than a quote.