Stationery Icons, a 304-page illustrated hardback by Christopher Leonard-Morgan, has launched its first Christmas campaign. The book is being positioned as a gift for stationery enthusiasts, collectors and design lovers, with the campaign running through Christmas.
The promotion combines advertising on StationeryNews.net and PGBuzz.net with activity on Instagram and LinkedIn. It highlights the brands, personalities and stories that make stationery a lasting fascination.
The launch follows sales at Open House at Stationers’ Hall on 20 September and the London Pen Show in Hammersmith on 10-11 October. Customers at both events purchased copies for friends, family and other stationery enthusiasts, highlighting the book’s appeal as a present.
Leonard-Morgan said the response had been encouraging because many buyers saw the book as a present for someone else. He noted that many people know someone who has a favourite fountain pen, treasures a particular notebook or simply cannot resist a stationery shop. The book, he said, brings together the stories behind the brands readers love in a volume they can enjoy and return to.
The campaign also invites the 100 featured brands to mark their inclusion through their own social-media channels and customer communications, extending awareness of the book among stationery enthusiasts worldwide.
Richard Webb, publisher at Narrative Media, said stationery inspires affection and loyalty, and described the book’s breadth of stories as spanning six centuries of ingenuity, entrepreneurship and design. He added that featured brands would have an opportunity to share their own stories with customers and followers.
The first edition has an initial print run of 1,000 copies and is priced at £80. It is available to order directly from the book’s website.