Office & School Supplies

Stone Marketing Adds Japanese Pen Brand Anterique to Its Portfolio

The Japanese stationery brand founded in Tokyo brings a line of slim, vintage-inspired pens to Stone Marketing's roster.

Henrik SolbergOctober 14, 20265 min read20 views
Slim, vintage-inspired pens in muted colours arranged on a pale studio surface under soft daylight.

Stone Marketing has taken on the Japanese stationery brand Anterique, adding a range of slim, vintage-inspired pens to the portfolio of brands it represents.

Founded in Tokyo in 2019, Anterique combines mid-century design influences with Japanese manufacturing. Its slim pens are characterised by muted colours, clean lines and subtle detailing, and use an oil-blended ink that is designed to deliver a smooth writing experience.

The writing instruments pair that design language with practical touches: a slim body, restrained colourways and simple finishes give the pens a classic, understated look.

Hayley Ripley, head of marketing at Stone Marketing, said the company was very excited to have Anterique join the family of brands it works with. She said the label fits right in with its other Japanese stationery brands, and that the love for Japanese stationery keeps growing.

Ripley added that the Anterique name is a mix of the words "antique" and "technique", a combination she said sums up the product nicely: a classic, slim pen that comes in a broad range of colours.

According to Stone Marketing, the addition strengthens its Japanese stationery offering, which already includes Greeting Life Inc, Iwako, MD Product, Midori, mt masking tape, New Retro, Tombow, Traveler's Company and Yup.