The Little Sock Company, a Hertfordshire-based children's brand, is running a Christmas campaign called No More Cold Toes, under which it has pledged to donate a pair of socks to a baby or child in need for every order placed.
The company was founded in 2018 by Katie Saunders, a mother of three. Its initial aim was to donate 6,000 pairs by Christmas, but the business says that goal has already been surpassed, prompting it to raise the target to 10,000 pairs.
To get the donations to families around the country, the brand is working with three organisations: Little Village, Baby Bank Alliance and Baby Basics UK. All three support families experiencing hardship, and the company says they will help distribute the socks to babies and children who need them most.
The business was built without outside investment, and Saunders says she wants to use its success to make a positive difference. With Christmas approaching, The Little Sock Company hopes the campaign will encourage customers to help bring a little extra warmth to children in need this winter.
The company has published a telephone number, 07960806762, and an email address, [email protected], alongside its website for enquiries about the campaign.